Portfolio Mistakes

I just read this article from Ellen Boughn about portfolio mistakes.  Hope this helps you when putting your portfolio together!

Real Estate: Use all the space you have when showcasing images. Nothing is more a waste of money than tiny images on a Web portfolio or in the printed book. OK, so the paper is lovely… but we don’t care. We want to SEE each image.

No blurb books please: They are too small and don’t hold up through repeated opening and closing. They have their place but as a commercial portfolio, they don’t cut it.

No plastic sheets. Office Depot is NOT the place to buy supplies to build a printed book… leave the shiny sheets behind. They reflect overhead lighting and make a portfolio look like a high school report.

Keep it clean: No matter the portfolio style du jour, I’ve seen very expensive printed portfolios that are just plain dirty: fingerprints, torn prints and scratched sheets holding the images. All manner of stuff, even dog hairs. And these from working photographers. Respect your portfolio and others will, too.

Overly expensive or elaborate: I’ve seen printed books that need to be carried around on a luggage dolly because they are bound in steel and weigh tons. Your clients want to see the work, not have to wrestle the thing to the ground in order to peek inside.

I recently asked a room of art buyers and photo editors which of them would call in a book from a photographer who either didn’t have a website or had a sloppy one. All agreed there is no way a photographer or the rep would get in the door if the art buyer/photo editor hadn’t been impressed with the website.

Rules Of the Road For Websites

Real Estate, again. Nothing is worse than a tiny photo floating in an island of empty Web space. You have lost me if I have to ask myself, “What is that a photo of?” Oh, and for the love of the great art director in the sky, NO MUSIC.

Tell the truth. Sure, you want to show your most stunning images, but be darn certain when you get a job that you can deliver the same quality that you show on your website. If you create false expectations and blow the first job from a client, you are dead meat forever as far as that client is concerned. I will never forget the photographer with the great photos on the site and a terrible submission from my assignment. I even remember details of the cab ride to his studio and everything about him. My brain was making certain I never forgot a detail so that I would never recommend him to anyone. Notice the word I repeated? I said NEVER three times.

Make the site easy to navigate. OK, everyone tells you this but then why do I so often sit befuddled at my computer trying to figure out how to get back to where I started after leaving the landing page. Or trying to figure out how to see more than one image or, worst, how to stop the darn thing from tossing a hundred images at me within the first 10 seconds that I land on a page? (And I’m a rather geeky person to boot.) Try your website out on your next-door neighbor who is your average computer user. Do your own little usability study.

Hire a professional. You rile against amateurs in your business so why hire the same level of talent to build your site? Get both a graphic designer and a Web designer to work together. Rarely does one person do both well. Or use one of the templates available that you can customize. Make certain that you can make adjustments – like adding new work – yourself.

Learn about SEO or whatever the new Google search is going to require. Set your site up on Google Analytics so that you can monitor the success of your marketing in driving traffic to your site.

Print or iPad?

I love my iPad but I don’t know if I’d want a prospective client wandering around in it. Once someone has one in his/her hands, they tend to do just that. Some of the VII photographers are buying three iPads–one for corporate clients, one for editorial, and one for personal use. I talked about this to several art buyers who were doing portfolio reviews with me at PhotoPlus Expo. All LOVE the iPad. About 10 percent of the books presented at the reviews were solely on an iPad.

Your website is the first port of entry on the road to getting the right jobs from the right clients. Do it really well. Then back it up with printed books that can be rearranged to suit the specific needs of individuals who WILL call it in.


Thanks for stopping by!


Danielle Hall

Change is Happening!

There are a lot of changes happening over here at Danielle Hall Photography! 

Stay tuned to see if the rumors are true!  2011 is going to be different.  I can feel it!

Thanks for looking!

Danielle Hall

To Do for the New Year!

Hi!

I just got done watching a PDN Virtual event.  What a great talk by Allen Murabyasi  from Photoshelter.  In case you are thinking about what to do for the next year I wanted to share with you the “TO DO” list he left us with.  Some things to think about for sure…

1. Are you in the right place doing the right type of work?
2. Create a financial forecast
3. Create a Marketing Plan to support growth within your forecast.
4. Make sure your website is built for your audience and NOT YOU!
5. Use known techniques for driving business and growth. 

Do you have anything to add?  I would love to hear from you!

Danielle Hall

Inner Sense of Security

I am sure I am not the only one who feels the ups and downs of being freelance.  I read this and it resonated with me. Hope it helps you, too!

"It can happen that a week goes by and there's nothing; not one job offer. Then I start thinking that it's all over and that I will never work again!  It's the nature of being self-employed.  Nothing is ever set in stone. No one is ever entirely safe. You're fashionable one week; the week after you're not.

That's why it's so important that we value ourselves and feel an inner sense of security, and not let our job define who we are. Otherwise it becomes impossible to handle the stress. Luckily, a job always seems to come along when I need it."

Danielle Hall

New images!

Check out my new images up at www.daniellehall.net !

Thanks for looking!

Danielle Hall

Keep on.

Thanks.

Danielle Hall

Ogilvy, Jones New York and Macy's OH MY!

I had the opportunity to work with Ogilvy PR on a job for Jones New York for their promotion of Jones New York in the classroom where they honored 6 exceptional teachers at the Macy's in Sacramento.  What a great event!  But before I talk about the end I should probably start from the beginning...

The day started off at Regis Hair Salon where the teachers met each other for the first time and were greeted by their stylist.  After having their hair done and swapping "Adventures in Teaching" stories these wonderful ladies were pumped for what was to come!

Next, it was on to make-up!  The make-up artists at the Impulse Beauty station inside Macy's were just the sweetest and were as excited about the day as the teachers were.  Video and photography cameras in their faces!  People stopping and asking who they were!  They all said that this day made them feel so special and beautiful.

Thats not all!  Onward!

After a morning of primping it was time for the fashion show.  Time for a wardrobe change!  Each teacher then had the opportunity to walk the runway showing off 3 new looks Jones New York had picked out for them.  Tina Macuha from Good Day Sacramento was there to host and the teachers ROCKED that runway!

Another great event held at Macy's.  Thanks for looking!

Danielle Hall